There are many fashion trends that come and go each season. However ethical fashion has demonstrated real staying power and has now proved to be more than a trend. There are numerous fashion brands that use fair trade practices and work with recycled or organically produced materials, which span from high street retailers to luxury labels. This season there are some fantastic choices if you decide to shop ethically. See below for some links to our favourites!
http://www.adazanditon.com/ss10_lookbook.html - Ada Zanditon is an innovative ethical fashion brand creating elegant sculptural women's ready to wear. Look at the gorgeous collection online!
http://anatomyfashion.co.uk/ - Ethical womenswear label Anatomy was started by designer Claire Macauley. After leaving Art college in London Claire joined a band as vocalist and bassist, so giving her the chance to wear her collection of customized charity shop and flea market finds - fantastic vintage pieces perfect for the stage. We love her fanpocket skirt and fitted waistcoat!
http://www.ninadolcetti.com/ - Aware of waste within the fashion industry and the environmentally unfriendly effects of leather tanning, Nina Dolcetti shoes are designed and constructed to reuse off-cuts and unwanted pre-consumer waste to create daring, architectural and design led pieces.
http://www.minna.co.uk/collections.html - It all started in the Dorset countryside where Finnish designer Minna Hepburn started collecting lace, brooches, buttons and other beautiful finds from strolling around local antique markets. Not really knowing what to do with them, she started making tops and dresses from Scottish lace and embellishing them with her beloved findings. Her lace tops and dresses are absolutely beautiful and perfect for summertime!